Digital Bullets Episode 16: Social media - Should brands be hyperventilating if they haven’t got a strategy?
Everyone these days seems to be a social media expert.
Is social media genuinely a development that has fundamentally changed the way brands must engage with consumers, or is it just a minor nuance in the digital story? What do you see as being the big developments in social media in the next year or two? Should brands really be hyperventilating if they haven’t got a social media strategy or is that a lot of hype from so-called experts with a vested interest in selling brands their services?
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Digital Bullets Episode 15: If you had money to invest in digital - where would you put it?
What is the most interesting new digital business or idea that you have seen in recent months which you think has potential. Or, put it another way, if you had to invest $1 million of your own money in a digital business right now, where would you put it?
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Digital Bullets Episode 14: Cloud Computing - what are the major developments and implications?
We’re told that very soon we'll be living in a world where everything we do in computing, including data and applications on our mobile phone, will come down from the cloud when we turn on and go up to the cloud when we switch off. Google apps are just the beginning. Not only that, but that any single user can in theory draw on massive storage capacity or processing capacity available in the cloud. What do you think the major developments and implications will be arising from cloud computing?
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Digital Bullets Episode #13: What are the threats that the digital industry faces?
What are the threats the digital industry faces?
What do you think are the major threats and inhibiting factors the Australian digital industry might face over the next few years – for example, consumer privacy concerns, lack of government support, government regulation and international competition?
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Digital Bullets Episode #12: Is data the Holy Grail for brands?
The online world creates new opportunities to collect data about visitors, consumers and customers - and therefore opportunities to mine and interpret that data, as well as opportunities to build a deeper relationship with individual consumers.
Indeed, some people see 'data' as the Holy Grail for brands. In your view, what are the major developments and inhibitors in this area?
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Digital Bullets Episode #11: Ad serving and ad networks - What are the major developments?
What are the major developments you see happening over the next year or two in ad serving and ad networks? Will the changes be in the way visitors are targeted, in the type of media delivered, and/or in the way inventory is sold to buyers and brands. Are there other trends you find interesting?
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Digital Bullets Episode #10: Favourite Mobile Application?
Digital Bullets Episode #9: User generated content. Is anyone genuinely monetising it?
Now that user generated content has been part of the digital landscape for a few years, what is your view about it? Is anyone genuinely monetising it? Is it eroding or enhancing the value of traditional, professionally-created content? How has it re-positioned the market for ‘traditional’ digital media publishers?
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Digital Bullets Episode #8: Augmented reality - financially viable or a gimmicky technology driven fad?
Augmented reality has been around for a while in geeky forms in both gaming and online, but it now appears to be one of the most exciting areas unfolding in mobile. As you know, it involves the overlay of additional information onto the naturally perceived physical world. Applications for smart phones are already available for tourism, shopping, restaurants, navigation and other uses. Do you think developments in augmented reality will lead to financially viable services that consumers will adopt or is it just a gimmicky technology driven fad that will run out of steam?
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Digital Bullets Episode #7: Who or what will change the dominance of Google?
Without over-simplifying - the world of search, at least text-based search in the Western World, seems to be dominated by Google, with Yahoo and Bing respectively trailing well behind. Do you see any major developments that will change this pecking order in the next few years? Could developments outside text search, say in mobile search, in voice activated search, or in search for video content, have enough influence to change the dominance of Google?
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Digital Bullets Episode #6: Directories and Classifieds - What will be the major trends?
What will the major trends in directories and classifieds businesses be in the next year or two? Which Australian businesses in this segment do you most admire? Which international business.
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Digital Bullets Episode #5: Set top boxes - how will this impact on the broadcast TV industry?
Some commentators are predicting that set top boxes and smart TV’s will become the point at which users choose their visual media content possibly even their music. Do you think we will see a shift from PC screen to the television screen for household consumption of video delivered over IP, including movies, television and long form content? How will this impact on the broadcast TV industry in Australia? What will the ‘television’ landscape look like in five years time?
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Digital Bullet Episode #4 - What's your opinion on the growth of eCommerce and eBusiness in Australia?
eCommerce and eBusiness seems to really be beginning to find its feet in Australia - perhaps just a little bit behind the US and Europe. What are the most interesting developments you think well see in B2C e-commerce in the next twelve months? Who is doing the most interesting things?
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What action should the Federal Government take to facilitate growth of the digital industry?
Apart from building the National Broadband Network, what is the single most useful thing the government could do to facilitate the growth and development of the whole digital sector or one particular segment of it in Australia? What initiative, position, action or investment would you like to see the Federal Government take?
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National Broadband Network - What are the main benefits to Australia?
What do you think the main benefits of the National Broadband Network will be to Australia? Will it make us more innovative, more productive, and better educated? Will it give Australia any genuine international competitive advantages?
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Digital Bullets Episode #1 - What content will be consumed on eReaders?
Welcome to the second series of Digital Bullets, a weekly broadcast that captures many points of view on issues and developments in our industry. Many thanks to Ben Shepherd, Claudia Sagripanti, David Burden, Dominique Hind, James Tuckerman, Joe Talcott, John Butterworth, Nic Cola, Paul Fisher, Peter Williams, Sandra Davey, Simon Baker, Simon Goodrich, Simon van Wyk, Stephen Johnson, Tim O'Neill, Warren Billington and Wendy Hogan!
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Digital Bullets - What's the most irritating cliche in digital?
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Over ten years, the digital sector has thrown up some great clichés. Some phrases that are wearing a bit thin like ‘serial entrepreneur’, ‘internet visionary’, others metaphors, like ‘digital natives’. What’s the shallowest or most irritating cliché you hear in a digital context?
What trends are shaping Digital and Convergent Media?
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What are the most significant one or two trends shaping digital and convergent media that you can identify at the moment? What will their impact be in the medium term, say two years?
DBs - What innovation do you wish was your idea?
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If you could have invented or come up with any one single development or innovation in the digital sector in the past ten years, what would it have been?
Will Australia get a true IPTV industry?
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This week we asked our experts - Will Australia get a true IPTV industry like other parts of the world? Why? Why not? When? What will it look like?
