The position will suit candidates who seek a dynamic work environment in an exciting, new and emerging sector – Social TV. This is a great opportunity to join a well-funded start up that is backed by the UKs leading Social TV player and a well-known Australia media company.  

Responsibilities will include:

• Applying innovative and effective marketing approaches and tactics to refine and drive messages by target stakeholder group to drive zeebox awareness and appetite by target consumer segment
• Harnessing social networks to augment the core campaign and engage the most committed industry influencers and TV watchers through
  • -    Trade media 
  • -    Blogosphere
  • -    Digital media
  • -    Mass media
  • -    Influencers by group and vertical
• Working with broadcasting and media partners to coordinate joint marketing plans around specific TV shows as well as zeebox as a social TV platform
• Plugging in many differentiators across target publications, trade shows and conferences to sharpen our positioning in the marketplace
• Acting as a key member of the  Australian management team in shaping and communicating the unique network, advertiser and consumer benefits.
  

We’re looking for the following:

• Track record of success in asymmetric marketing, doing more with less through a deep understanding of how different levers (digital and social) can be effectively applied to optimize the marketing mix
• Rich and varied spheres of influence across target stakeholder groups and consumer demographics
• Awareness of different Australian consumer needs and wants and what this means for Marketing in terms of communication, launch and marketing mix execution
• Outstanding verbal and written communication skills for effective collaboration across our partner ecosystem
• Ability to leverage European partnerships to accelerate progress in Australia

If you have the above then please get in touch - connect@lavolta.com.au

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