New Product idea from Brainmates


Our friends at Brainmates are testing a new product idea and would love your feedback and comments before investing money developing the idea.   So please click on the link and let them know your thoughts http://productmate.brainmates.com.au/

Go To Market UK accelerator for technology companies entering the UK



If you're looking to the UK market and need advice prior to setting up, then you may be interested in connecting with one of our partners, a UK Specialist Consultancy that delivers UK market readiness advice. They have a number of online modules and coaching sessions that Executives can tap into whilst in your home country.

They are offering a full service; localisation, strategy, marketing through to finding the right solicitors, accountants, even offices.  They are also able to help with finding investors, if funding is needed.  The process includes coaching and mentoring and an Incubation programme.  It's open to online and technology companies throughout the world, from early stage to well established and is ideally suited to those with proven value propositions and serious growth ambition. Unlike other accelerators, they are not seeking equity stakes in the companies they work with.

Please get in touch with Sally Mills for an introduction connect@lavolta.com.au 02 8585 9100

Not long now - entries close 8th November



The countdown begins…

AIMIA have had 3 TIMES as many entries for this year’s Digital Awards compared to this time last year, so that means if you haven’t submitted anything, your competition DEFINITELY has!

Click here to submit your entry and if you're not sure what category you fall into or you have multiple projects to submit then contact Julia Condon for more information and group discounts or email awards@aimia.com.au.

Entries close at 5pm AEDT Friday 8th November 2013. Winners will be announced at the Awards ceremony in March 2014.
We hear there are limited sponsorship opportunities available so please contact Corinne Franks for more information.

Digital Bullet 12 - Smart Homes



The connected home, the smart house, the intelligent house. These are terms we are hearing a lot more lately and there seems to be a lot of interest here in Australia as we get closer to implementation of the NBN. The innovations in this area generally involve some form of smart technology that uses the internet combined with advanced forms of local area networks to give us greater control over things like energy efficiency, comfort, security and appliances. But there are also potential developments in the area of healthcare and social services. Some of the most interesting technologies, like using voice recognition and physical movement to control devices, seem to have an overlap with the latest innovations in media devices, particularly smart televisions. There have been some rather fanciful ideas floated, like the fridge that would order our shopping when it ran low, but what do you think are some of the most interesting developments we might see in the so-called smart house in the next three to five years?

IGN and AskMen continue their growth in Australia and are now building their dedicated sales operation. We’re searching for a Sales Manager, Ad Ops Manager, 2 Account Managers and Sales Support


We’re delighted to be working with the market-leading games and men’s lifestyle media brands as IGN and AskMen  transfer control of local business operations to the newly formed Ziff Davis Australia Pty Ltd.   The move follows the sale of IGN Entertainment by News Corp earlier this year to the fast-growing digital media business, Ziff Davis, Inc.  The newly formed local company will take over commercial representation for both brands from News Australia on 1st July 2013 – a move that may eventually see other Ziff Davis brands launch in the country.
More about the jobs we’re currently searching for here:

Digital Innovating for good



We all talk about how our ideas can change the world for the better, but one Sydney based firm is really making a difference. Australian digital design and development company Vivant recently launched a global first in London: Jaro.com, a game for good that challenges the world to raise US$1 billion within the year. Players will decide how to split it between charitable causes and one lucky winner.

The AIMIA Outstanding Contribution Award goes to …

I know we’re weeks late with this but we wanted to congratulate Jennifer Wilson for winning the AIMIA Outstanding Industry Contribution Award - great lady who totally deserves it.  For those of you who don’t know Jen, she is currently a Director at The Project Factory, and has a zeal for storytelling across multiple platforms, a passion for all things mobile and device-independent consumer relationships.  
Jen is also the author of many papers on digital screen content issues including ‘Getting in the digital frame: A screen producer’s guide to the digital landscape’, ‘The Digital Deadlock: How clearance and copyright issues are keeping Australian content offline’, ‘ Pocket Power: getting your content mobile’ and co-author of ‘The Writer’s Guide to Making a Digital Living’.  Jen sits on the Council of the Screen Producers Association of Australia representing the Interactive Media Division.

Technology at LaVolta is growing


LaVolta isn't known for recruiting in the technical space, however we have been successfully growing our practice in senior technology recruitment since Greg Dwyer joined us as our Digital Director in July 2012.   Greg brings over fifteen years of recruitment experience in digital and technology and a large established network of senior experts across web technologies.  
We have filled key technical roles such as Technical Director and Head of Technology in both agencies and clients direct and are building out teams beneath these individuals to support the growth of new development divisions.  We are interested in partnering with more clients for similar projects.  Predominantly our clients are using Microsoft Technologies with enterprise class CMS and have a focus on utilising the latest in front end technologies (strong JavaScript skills are in high demand).  Many established properties are undergoing significant development leveraging the best of their legacy systems in conjunction with newer technologies. PHP is still in demand but seeing less use on new projects except for prototyping.  Edge and innovation projects are commonly using Ruby on Rails and more clients are open to exploring the use of new technologies in their businesses.  

Digital Bullet 11 - Monetizing Facebook



The IPO of facebook on the Nasdaq last year created quite a bit of controversy, particularly about the company’s relatively high valuation. Investors lost money and the company has been trading at around 60% of its listing price. Facebook been endeavouring to sell as much media inventory as possible to create a strong revenue stream but this is not proving as easy as anticipated. Facebook reportedly has around 850 million users worldwide, and almost 11 million users or around 55% of the population here in Australia. Does the future of facebook lie in selling media? If you were CEO, how would you try to monetise all those users? Are there other viable business models?

  Thanks to Feverpitch for all their help on this series.

Digital Bullet 10 - The Future of Publishing



We’ve recently heard a lot about News and Fairfax having to cut back staff, with both of those organisations now firmly focused on trying to find a digital future for themselves. But the debate about which business model will prevail for digital media publishing still goes on – some publishers are having success with pay walls and a subscription model for content. Other publications are sticking with an advertising supported model. In five years time, will newspapers and magazines as we know them survive in print form or will they simply have either died or morphed into a digital-only form? Will the digital format be predominantly ad supported or subscription? What will the market look like?

  Thanks to Feverpitch for all their help with this series.

Digital Bullet 9 - The 2nd Screen



An interesting trend that has emerged in the past few years is the role of companion apps on a second screen. People are watching something on TV and using an app, usually on a tablet, to add another dimension to that experience. Seven has Fango, Nine has Jump-in, Ten has signed with Zeebox and the ABC has recently upgraded its iView app. So far, the primary function of these apps is to create greater audience engagement by enabling social media conversations about the show and to let users get more content and information relating to what they are watching. Do you think the second screen will become mainstream television viewing behaviour in Australia? Will the experience mainly remain social and informational as it has to date or will it go in other directions? For example, will e-commerce and the ability to instantly buy things we see on screen become important?

  Thanks to Feverpitch for all their help with this series


Digital Bullet 8 - Innovation


What was the most interesting or innovative thing you saw in digital last year? It might be an app, or a web site or a business model. Something you invested in or something you wished you’d invested in!

  Thanks to Feverpitch for all their help on this series

Digital Bullet 7 - Big Data

The role of data seems to be becoming increasingly important in the digital sector. We now have so-called ‘chief data officers’ at the major digital media publishers. The marketing departments of major brands have clever young data analytics people focused on the slicing and dicing of customer information to inform and target their ad campaigns. E-commerce businesses ensure that everything we do online is tracked, recorded, analysed, used to sell us something. So much data about our individual online habits and profile is available that new data companies like eyeota have been able to insert themselves into the digital media buying process  -- advertisers, media agencies and DSPs are now seeking to buy ad campaigns against particular audiences instead of inventory. What are some of the trends you see in the collection and use of big data? Are their issues or pitfalls we should be aware of?  Thanks to Feverpitch for their help on this series

Digital Bullet 6 - Agencies



The advertising landscape has changed radically in the past ten years. Not only has a massive part of the overall annual advertising spend moved online, but within that time digital marketing itself has also morphed and changed. While banners and e-mail campaigns still exist, search engine marketing, social media marketing, content marketing are now all part of the mix. Measurement, which used to be imprecise, is now much more possible and use of data is now crucial. What does all this mean for advertising agencies? How is their role changing? Will they still occupy the same prominent place in the value chain in five years time? How many different kinds of agency does a brand need to have?

  Thanks to Feverpitch Entertainment for their help with this series.

Digital Bullet 5 - eCommerce

We seem to finally be witnessing a genuine move towards e-commerce amongst Australian consumers. It has caused a lot of pain for some of our traditional bricks and mortar retailers. What are the trends you see for consumer e-commerce over the next few years? Do department stores like David Jones really have any value proposition to offer customers in the online space? Is the GST really an issue pushing online shoppers off-shore or are most people still buying from local vendors anyway? Will we see more brands selling direct to consumers online or will large consolidated e-tailers evolve to dominate the market?

  Big thanks to Feverpitch Entertainment for all their help on this series.

Digital Bullet 4 - Apps


Apps have become an extraordinary area of innovation in the past few years, initially triggered by the capability of smart phones and more recently the tablet. There are literally hundreds of thousands of apps available for iOS and Android users in particular. The rise of the ‘app-economy’ has given huge power to gatekeepers like Apple that approve and distribute apps and then take a big cut of any revenue generated from them. Is this proliferation and excitement around apps just a brief fizz in a bottle or is it genuinely the beginnings of a trend that will turn the digital world in significant new directions? Where do you see apps going in the next few years? What are the significant trends to watch? Will so-called ‘web apps’ take over from ‘native apps’?

Digital Bullet 3 - Patent Wars


Apple and Samsung have been having massive stoushes in courts all around the world. Battles over intellectual property, mainly patents but also copyright, have become the tech world's new normal. Companies such as Apple, Barnes & Noble, Ericsson, Facebook, HTC, Kodak, Microsoft, Nokia, Oracle, RIM, Yahoo! and many others are locked in massive ‘behind the scenes’ litigation and counter-litigation. What is the significance of these ‘patent wars’. How do they affect the strategic positioning of technology companies large and small? What impact does it have on innovation and on the products we, the consumer, get to use?

   Thanks to FeverPitch Entertainment for their contribution in this series.

Digital Bullet 2 - NBN Benefits?


There has been so much talk about the National Broadband Network and it has also become quite politicised. Assuming that the NBN gets built more or less as intended by the current government, what is an area of services that, as a result, might develop more quickly here than overseas? What is one particular area that you think the NBN will bring tangible benefits to Australians and why? Can you give some specific examples?

Thanks to FeverPitch Entertainment for their contribution in this series.

Digital Bullet 1 - Crowdsourcing & Crowdfunding


Crowdsourcing seems to be an area of innovation and creativity at the moment. The Australian and now international business, 99 Designs, is often held out as a great example. Others like freelancer.com and elance are well known. Crowdfunding is becoming prominent with Australia’s Pozible becoming more popular and sites like kickstarter.com and indiegogo.com have raised hundreds of millions of dollars for creative and other projects. Earlier this year the US Congress passed the Crowdfunding bill to make it possible to sell shares in companies under controlled circumstances. Here in Australia, we’ve recently seen the launch of AppVillage, a business which is based on crowdsourcing ideas, project management, design and software development to create apps.

We ask our Digital Bullet guests, what are some of the interesting developments they’ve seen in the crowdsourcing space. Where do they think crowdsourcing will head in the future? Would it make a positive difference to innovation if companies here in Australia could raise investment, not just loans, using crowdfunding?

   Thanks to FeverPitch Entertainment for their contribution in this series.

White paper on Change Management in the Decade of Digital Ascendency.


The convergence of social, mobile, and location based technologies and the growing importance of data are just some of the factors re-defining the marketing function.  A recent McKinsey Global survey found that 66% of respondents believe digital marketing will increase operating profits in the near future.
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