Digital Bullets Episode #12: Is data the Holy Grail for brands?

The online world creates new opportunities to collect data about visitors, consumers and customers - and therefore opportunities to mine and interpret that data, as well as opportunities to build a deeper relationship with individual consumers.

Indeed, some people see 'data' as the Holy Grail for brands. In your view, what are the major developments and inhibitors in this area?

>> Click here to watch this weeks bullet.

Posted In: Digital Bullets Video Series | On : 15/07/2010 14:54:52

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