Is there a cliché, a 'wank-word' or a 'hot air' concept bandied around in digital that really annoys you? What is it and why?

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We hope that you enjoyed the 2010 Digital Bullets. We'd love to get your feedback and comments on this series, and of course if you've got any suggestions for questions you'd like to see next year, drop us a line - emily@lavolta.com.au  

Is social media genuinely a development that has fundamentally changed the way brands must engage with consumers, or is it just a minor nuance in the digital story? What do you see as being the big developments in social media in the next year or two? Should brands really be hyperventilating if they haven’t got a social media strategy or is that a lot of hype from so-called experts with a vested interest in selling brands their services?

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We’re told that very soon we'll be living in a world where everything we do in computing, including data and applications on our mobile phone, will come down from the cloud when we turn on and go up to the cloud when we switch off. Google apps are just the beginning. Not only that, but that any single user can in theory draw on massive storage capacity or processing capacity available in the cloud. What do you think the major developments and implications will be arising from cloud computing?

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What are the threats the digital industry faces?

What do you think are the major threats and inhibiting factors the Australian digital industry might face over the next few years – for example, consumer privacy concerns, lack of government support, government regulation and international competition?

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The online world creates new opportunities to collect data about visitors, consumers and customers - and therefore opportunities to mine and interpret that data, as well as opportunities to build a deeper relationship with individual consumers.

Indeed, some people see 'data' as the Holy Grail for brands. In your view, what are the major developments and inhibitors in this area?

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What are the major developments you see happening over the next year or two in ad serving and ad networks? Will the changes be in the way visitors are targeted, in the type of media delivered, and/or in the way inventory is sold to buyers and brands. Are there other trends you find interesting?

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What is your favourite mobile application and why?

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Augmented reality has been around for a while in geeky forms in both gaming and online, but it now appears to be one of the most exciting areas unfolding in mobile. As you know, it involves the overlay of additional information onto the naturally perceived physical world. Applications for smart phones are already available for tourism, shopping, restaurants, navigation and other uses.  Do you think developments in augmented reality will lead to financially viable services that consumers will adopt or is it just a gimmicky technology driven fad that will run out of steam?

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